TK Ranch & the Earls Debate (EDMONTON Order Deadline — Sunday (May 1, 2016)

This is our April 29, 2016 newsletter. Click here to subscribe to our email newsletter, click the orange RSS button to the right to subscribe to our RSS feed, or just check our blog often for the latest news.

TK Ranch

Whole Free Range Chicken

Just in time for the BBQ! Our 375 gram boneless Ribeye Steaks are on sale while supplies last!

The Earls Certified Humane debate…

Its been all over the news this week; Earls has decided to source their beef from the US because they cannot find a reliable source of Certified Humane beef in Canada. So what is a discerning consumer supposed to think? Let's start with what the Certified Humane label means. If you were not aware, there are many "humane" certifications available to producers — and they are not all created equal. What they have in common is ensuring that the "five freedoms" are met (PDF file from the RSPCA website):

  1. Freedom from hunger and thirst (providing enough fresh water and the right type and amount of food to keep an animal fit);
  2. Freedom from discomfort (making sure that animals have the right type of environment including shelter and somewhere comfortable to rest);
  3. Freedom from pain, injury and disease (preventing them from getting ill or injured and making sure animals are diagnosed and treated rapidly if they do get sick);
  4. Freedom to behave normally (making sure animals have enough space, facilities and the company of other animals of their own kind), and;
  5. Freedom from fear and distress (making sure their conditions and treatment avoid mental suffering).

The Certified Humane label is a very basic animal welfare certification that many Alberta beef producers could achieve if they went through the process. This certification allows producers to to raise animals in ILOs (intensive livestock operations) but places strict guidelines on animal densities (how many animals are allowed per square metre), antibiotic withdrawal times, weaning, dehorning, branding and several other common practices employed by the livestock industry today. In most instances the only difference between producers that are certified and those that are not is a written plan detailing how their farm or ranch is managed (including detailed recordkeeping).

So what is all the fuss about?

If many Alberta beef producers could meet the Certified Humane standards then what is the problem? That is a part of the story that is missing and has to do with what is called a "value chain". A value chain is the process required to get a product to market — whether it is sold to a restaurant, retailer or through an online store. Here on TK Ranch we have created what is called a vertically integrated value chain — we own and control every aspect of our production from birth to the end consumer. We own and manage our own animals, abattoir, cutting facilities, refrigerated trucks and website. It has taken us years to accomplish this because it is a very complicated and expensive process. The most difficult part was learning how to sell every part of an animal — if you don't sell everything you process you will not be in business long. And this is the key issue — it is likely that Earls took its business south of the border because they only want a few cuts from each animal. This means that anyone supplying Earls would be forced to find a market for the rest of the cuts, and we are not talking about a small amount — but hundreds of thousands of kilograms every year. With the right amount of coordination and a boat load of money this could be accomplished, but there is a lot of risk involved. If Earls was really committed to using Alberta beef they would expand their menu to include a lot more of the cuts. This would help balance the risk for any producers contemplating taking on this very challenging business opportunity.

What is the real message?

The fact that Earls is looking for a product that has the word "humane" in the title is representative of changing consumer trends. The internet and social media are reconnecting consumers with their food and many don't like what they are finding out about factory farming. This has caused them to look for more "humane" options but like anything the devil is in the details. There are a lot of organizations that certify producers to what they believe are high welfare standards, but only you can decide which certification best meets your individual animal welfare concerns.

Is TK Ranch Certfied Humane?

We considered the Certified Humane program several years ago but decided it was not aligned with our core values about raising livestock on pasture. Instead we chose to be certified through Animal Welfare Approved (AWA) because they do not allow the confinement of animals in intensive livestock operations. For this reason the AWA is recognized as having the most stringent animal welfare standards in North America. Our cattle, pigs and sheep are never confined — they are born, raised and finished on pasture. During the winter we move them home to pastures that have good shelter and access to fresh water and stored feed. Our chicken is not AWA certified because we do not raise them outdoors — our cold Alberta winters and the number of predators that like to eat chicken make this very challenging. Instead we have opted for low density housing where our birds have lots of room to move while being kept warm and safe. Our goal is to meet the highest welfare standards possible.

TK Ranch Recognized for Humane Treatment of Livestock

For decades TK Ranch has acted as an ambassador for the ethical treatment of animals but only recently has the conventional livestock industry started to respect and acknowledge our position. In March we were selected to receive the Alberta Farm Animal Care Award of Distinction for Industry Leadership because of our commitment to animal welfare. This recognition denotes a monumental shift in the way the livestock industry views consumer concerns regarding animal welfare. Instead of trying to convince consumers that they are wrong, the livestock industry is beginning to step up to the plate and recognize that change is needed. Change is slow, but at least it's a shift in the right direction!

We would like to thank all of you that sent us messages congratulating us on this award; they were very appreciated!

Vote with your dollars!

Every time you purchases a product that has been raised in a sustainable manner you are voting with your dollars. This is the most effective way to exact change (no pun intended) in the livestock industry. So keep up the good work and thanks for your support!

 

If you have already placed an order and want to add to it, you can either:

  • Place another order and we will combine them when we fill the orders for that week, or;
  • If what you would like to add is less than our minimum order ($50), please contact us and we will update your order and send you a confirmation email.

If there is something you would like that is "out of stock" on the website, please put a note in the comments section of your order (include the item name and number you would like). If we receive the item before we fill your order, we will happily add it for you. 🙂

TK Ranch Truck

DELIVERY DATES

Edmonton
May 7
(Order cut-off is SUNDAY!)

Calgary
May 21

BACK IN STOCK

ON SALE

Go to Instagram

Experience the breathtaking beauty of TK Ranch by following my husband Dylan's photos on Instagram. He updates the site almost daily so you can keep in touch with what is happening here. We hope to develop calendars and sell framed prints in the future — so please stay tuned.

Mare and Filly

Heritage Breed Chicks

Sows

This has been a month of babies! Just yesterday we got a lovely surprise when we awoke to find that our mare Tango had a beautiful little filly!

Above you will also see a picture of some of the heritage breed chicks that we are raising for eggs – so by the fall we should have a lot more to offer on delivery days!

Our sows started to farrow two weeks ago and everything is going great. Luckily the warm arc huts that we offer our sows to farrow in kept everyone warm and dry when we got the snow last week. The moisure was truly welcome – maybe we will get a hay crop this year…

We start calving in a couple of weeks so stay tuned for more baby photos!

Animal Welfare Approved -grassfed-

Best,
Colleen Biggs

TK Ranch!
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“The care of the Earth is our most ancient and most worthy, and after all our most pleasing responsibility. To cherish what remains of it and to foster its renewal is our only hope.”
– Wendell Berry

One Comment for "TK Ranch & the Earls Debate (EDMONTON Order Deadline — Sunday (May 1, 2016)"

  1. Clint says

    Hello;
    I have been debating this earls subject for the past few days and first I want to tell you I 100% support the Canadian and Albertan Beef farmer rancher and I think we have some of the best in the world.. up until it gets to the industry of it.

    I have been debating and I think you alluded to this in your article I read about the control of the value chain in Canada/ Alberta, which the condition of it today I blame the ILO\'s and Government for its current and I think discussing state… and not Earls.

    So it comes down to a supply issue here in Canada, your business appears to be one of very few that holds the complete value chain and can provide this type of care, and quality of product. I owned and did have a very small 50 head Cow Calf operation until BSE kind of ended that experiment.. And I was always bothered by the way the animals were treated once they left our small place… now don\'t get me wrong I love a good steak and I have no issue with eating beef pork or chicken if I know they have been treated fed watered and raised with care and respect.
    I hate ILO\'s I despise companies like JBS who in my opinion basically ram the supply chain full of low cost, low quality product at the expense of the treatment of the animals (and small farmer In this country). which I imagine also limits is the value added suppliers like your company the ability to make a reasonable margin for the much better product.
    I will look for your products In the future I appreciate your commitment to the values you hold and in the end even if Earls has purchased from the USA the conversation MIGHT JUST open up some eye in Canada to the poor feed and slaughter industry we are currently supporting and I hope will bring value to your and other operations in Canada that follow these high quality programs…
    Kindest regards;
    Clint

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